They want more variety, better prices and faster delivery. This gives you an edge over the biggest US corporations. Take advantage of it.
One of the things that fall under “variety” is uniquely Canadian products and services, and if you can ship outside Canada, all the better! It also means stocking products that people would otherwise have to order from the US. Remember, you can often stock less common items for delivery in much smaller quantities than you could across a number of physical stores.
Being in Canada allows you to offer fast delivery, without issues crossing borders, and with a greener footprint, but don’t forget that consumers also want hassle-free return options!