In the last 2 years, the number of people making more than 40 purchases online per year has doubled.
These are the eCommerce “power shoppers”. They use to be an anomaly, but they are quickly becoming a force to be reconded with. In fact, they represent a concentration of eShopping purchases, so capturing and keeping them coming back is essential to the success of any eCommerce business.
If you have an online business, these individuals are the ones you must target for the meat-and-potatoes sales that keep the virtual doors open. The good news is, they are looking for the same products and services as other shoppers online.